A/B testing is a process used to measure the impact of a variable change in regards of a goal achievement (click, valid…

What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP imp…

A macro is a short command or shorthand for an instruction to the DoubleClick ad server. Macros usually follow the form…

Continued from Part 1 File server macro The file server macro is an ad server macro most commonly used as a shortcut t…

A macro is a short piece of code that serves as a shortcut for a message to the ad server. Macros will expand into a lo…