What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP imp…

A click tag is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL from…

The term ad tag is thrown around quite a bit, and can usually refer to any link involved in the ad serving process, on…

At first glance it might seem confusing why Publishers and Advertisers both maintain their own Ad Servers. After all, …