Job Description
Responsible for managing a regional market, which includes sponsorships, sales events, advertising campaigns, airport signage, etc. Primary objectives include: enhancing American’s brand perception, building awareness of new and existing products/network/services and increasing revenue.
This job is a member of the US Regional Marketing team within the Marketing and Loyalty Organization, part of the Customer Division.
Benefits and Offers
Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Your main responsibilities in this role include the following:
Duties and Responsibilities
Work individually and with various teams to develop comprehensive marketing plans for various company and organizational initiatives by acting as the primary point of contact in Marketing
Evaluate all marketing channels and creates a plan to best utilize the various channels them on different campaigns
Evaluate the different marketing channels and the best way to execute across channels on a per campaign basis
Champions the brand’s tone of voice in all marketing assets, including copy and creative- often requires limited copywriting work with the support of other teams
Build Adobe dashboards to track marketing performance and develop insights from performance monitoring to deliver optimized future campaigns
Interact and collaborate with other groups including Premium Guest Services, Onboard Products, Digital Content, AAdvantage, Network Planning, Revenue Management, Sales, Legal, Corporate Communications, Causes and Global Engagement- at all levels of the organization
Create owned channels marketing assets and submit for production/deployment
Project manage campaigns from start to finish and develop ongoing reports to deliver results for leadership
Must be willing to travel for business when needed
Job Requirements
Bachelor's degree or equivalent experience/training
1 year marketing experience
Media agency or relevant job experience (brand or analytics)
Experience with ad technology such as Adobe, Ad serving platforms, Google Ad Words, SEM Rush, etc.
Solid understanding of digital media including KPIs and measurement
Ability to work with cross-functional groups and develop relationships with key stakeholders
Excellent presentation skills and written/ oral communication skills
Exceptional project management skills with experience in working effectively under deadline pressures and balancing the needs of multiple stakeholders
Business Degree, preferably in business/marketing/advertising
Prior experience working with cross functionally across many different business units and with all levels of stakeholders
Creative, visual thinking skills with an ability to think "outside the box"
Strong organization skills and attention to detail
Ability to work on multiple tasks simultaneously under tight deadlines
Excellent communication, presentation and problem-solving skills
Ability to work independently and as part of a team
Knowledge of the aviation industry and familiarity with American's Marketing organization
Ability to effectively communicate both verbally and written with all levels within the organization
