What is Radio Jingle?

What is Radio Jingle? 

A Radio jingle is a short song or tune used in Radio advertising or FM Advertising, podcasts and for other commercial uses. Radio Jingles are a form of sound branding. A Radio jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

Jingles Are Easy to Remember. A good jingle is unique, fun, and, most importantly, memorable. A radio or TV spot is a great way to advertise, but with the steady stream of information most of us see over a short period of time, it's easy for your message to get lost in the crowd