Implement 1x1 tracking pixels in DFP
What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP imp…
Showing posts with the label ImpressionShow all
What is a macro and why is it so important when trafficking third party creatives?
A macro is a short command or shorthand for an instruction to the DoubleClick ad server. Macros usually follow the form…
