Swiffy is a tool that converts Flash content to HTML5 format. This will help the publisher to display ads on the device…

What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP imp…

A macro is a short command or shorthand for an instruction to the DoubleClick ad server. Macros usually follow the form…

A click tag is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL from…

Since many consumers spend time shopping online for everything from groceries and clothing to electronics and cleaning…