The Special Ad Units are the like expensive, sensitive or strategic ad units that should not target accidentally in any…

DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, wh…

The ad auction is used to select the ads that will appear on your pages and determine how much you’ll earn from those …

The best practice is to always traffic DFA tags using the "DoubleClick tag" creative type. If you have traff…

Analytics packages (such as Google Analytics) measure different metrics than ad servers, so their reports will not rec…