British Airways Careers | Content Editor Job, Heathrow

British Airways

Job Description

Digital Content Editors are responsible for producing, editing and uploading engaging and high-quality content for our digital experiences. The role brings together creative content thinking, writing and editing skills, user insights, data analytics and business goals to develop world-class digital experiences.

Your main responsibilities in this role include the following:

Duties and Responsibilities

• Ensure content on specified areas of the website and app is accurate, up to date and customer-focussed.




• Write, edit and curate clear, concise and engaging content for our digital experiences and channels.




• Take ownership of the consistent presentation of content across key information pages on ba.com




• Optimise existing content based on data and insight to ensure high quality performance.




• Liaise with other departments on best practice for delivering digital content experiences that benefit the customer and the business.




• Make sure appropriate content is shown to a user in the right place and in the best format, working closely with UX designers.




• Work as part of the ba.com DOM team, being on the out of hours rota to respond in times of disruption.




• Proofread, fact-check and edit.




• Be a champion for our copy and digital content strategy, clearly communicating its importance to our stakeholders.




• Implement and contribute to the overarching content strategy and tone of voice for our digital channels; ensuring alignment with the broader customer experience and brand direction.




• Work with the rest of the retail and digital team and key stakeholders around the business, on the ideation, creation and execution of world-class, world-reaching digital content.

Job Requirements

• Good communicator with a positive, proactive attitude.




• Clear understanding of how research, testing and data analytics can help to shape content




• Experience of adapting copy to differing channel requirements, e.g. desktop vs. Mobile vs social vs email vs push, SEO etc




• Excellent copywriting skills; ideally with a travel, entertainment or lifestyle focus




• Good grasp of SEO best practice




• Experience and understanding of how personalisation can improve digital experiences




• Working knowledge of industry standard content management systems and creative tools.




• Excellent attention to detail and accuracy.




• Good organisational skills and happy to work across a number of projects at any one time.




• Good eye for photography and visual design




• Comfortable working remotely and on-site




• Strong working knowledge of Content Management Systems is required.




• Capable writer and efficient copy editor.




• Photo editing experience




• Degree or higher (desirable)




• Portfolio of relevant work




• Experience in a similar content editor role




• A broad understanding of all disciplines within digital content, including analytics, product management, user experience research, UX and UI design, content production and content management, optimisation

Job Details

Company: British Airways

Employment Type: Full-time

Job Location: Heathrow, United Kingdom

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