Complete List of Trending Keywords for Your 2022 Content Calendar. most searched keywords on facebook, top google searches today, top 10 google searches, most searched words on google, google trends, most popular keywords on youtube, trending keywords, top most search., Brands using a content calendar quickly learn how this approach builds content marketing success. Creating and implementing a well-researched content calendar helps you plan your content to meet user needs and desires more precisely. A well-planned content calendar also makes producing your content both easier and simpler by reducing the overwhelm that feeds rushed production cycles.
A strong content calendar requires a multifaceted approach that includes industry awareness, market research, and keyword data. A master list of keywords is categorized by month and season to help you build a winning calendar for strong content that performs for your brand all year long.
That’s why we’ve created this evergreen guide to seasonally trending keywords to help inform your content strategy this year and in years to come.
Use this guide to seasonally trending keywords and events to plan your content marketing calendar for the next 12 months. #ContentMarketing
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Guide for trending keyboards
About this guide to trending keywords
Our list is intended to be an evergreen resource to be used from year to year. Because events and days included in this list occur on varying dates from year to year, we’ve omitted actual dates. The information is categorized by month of occurrence and includes:
Holidays including those recognized by the U.S. government and religious observances
Other days of observance including events created by an industry or professional group or more informally
Topics of interest that occur during specific months or seasons
In this case, it’s best to use these event names as starting points for creating content for that month. But before you build a specific piece around the keyword, use Google to confirm the appropriate dates for that month.
As an example, if you were planning content around the observance of Chinese New Year, you’d search Chinese New Year + calendar year. Searching Chinese New Year 2022, for example, you’d learn that it’s slated to be celebrated February 1, 2022, under the Western calendar.
In addition to events and observances, we’ve provided additional keywords that are not directly tied to a particular date or event but which tend to be front of mind for consumers and organizations. For example, college students will be thinking about spring break in the weeks leading up to the last few weeks in March, although spring break dates will vary from institution to institution.
How to use this trending keyword guide
Begin by browsing through the master list to brainstorm events, occurrences, and trends that have a natural connection to your niche. Then go back for a broader perspective, capturing keywords and events that you could creatively tie into your niche. Next, search for the specific days or dates for each event-specific keyword and make note of the timing so you can schedule your content production cycle accordingly.
For the best results, incorporate these additional five tips in your content planning:
Know your niche. Every industry has its own set of customs and recurring events that impact its customers’ search and purchasing behavior. Parents tend to shop for back-to-school clothes in August. Families often travel at Thanksgiving and Christmas. These trends help inform seasonal marketing campaigns, including digital content marketing tasks. Be aware of seasonal trends as they relate to your niche and audience.
Perform keyword research. Based on your knowledge of applicable industry trends, build-out long-tail keywords that capture your prospects’ intentions as precisely as possible. Use keyword research tools to flesh out your list of keywords and tailor them to your niche. Don’t forget to create longer-tail variations on the keywords in this list. For example, “finances” could become “financial tips” or “how to improve my finances.”
Plan pieces to hit each position on your funnel. These positions outline the path your customers take on the way to completing a purchase—i.e., the buyer’s journey. Each position on the funnel represents a different mindset or intention for your prospect or user.
Top of funnel (TOFU): At the top of your marketing funnel, users are coming into awareness of your brand. This phase is driven by research. Here, users are looking for information to help them pursue a passion, achieve a goal, or solve a problem. Your content should increase brand awareness and build trust.
Middle of funnel (MOFU): At the midway point of the funnel, your users are aware of their problem and of the type of solution your brand offers. Here, they are looking for specific information, including the ways in which your brand differs from the competition. The search terms tend to be more long-tail and may even include specific brand names. They’re still looking for information, but it’s a more specific inquiry.
Bottom of funnel (BOFU): At the bottom of your funnel, your users are now qualified leads. They are about ready to make a purchase. Your content in response to their search queries should be targeted at giving them the final gentle push they need to commit. At this stage of the funnel, provide your audience with additional incentives such as discounts, free shipping, excellent customer service, and other forms of proof that your company offers them the best options.
Research competitive pieces. Keyword research tools will also provide links to the top-ranking pieces of content for each keyword you’re considering. Use those links to analyze the competition and pinpoint ways your planned content can deliver even greater value to your audience.
Publish soon in the calendar cycle. Your goal should be to get ahead of the majority of competing pieces. Publishing before that search phrase begins to trend will help you crest the wave and ride it all the way to a healthy sales bump. Schedule a year’s worth of content in advance so you’ll be able to anticipate each trend in plenty of time to take full advantage of the increase in user interest.
Make sure to hit all points in your buyer’s journey when planning your brand content - TOFU, MOFU & BOFU.
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Complete List of Trending Keywords for Your Content Calendar:
Jump to month: Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec
Trending Keywords for January
January
With its built-in fresh start of New Year’s Day, it’s no surprise that January trends include topics related to productivity, financial health, organization efforts, and other goal or resolution-oriented subjects.
Month- or Week-Long Observances
Financial Wellness Month
Get A Balanced Life Month
Get Organized Month
International Creativity Month
International New Year’s Resolutions Month for Businesses
International Wealth Mentality Month
National Be On-Purpose Month
National Mentoring Month
Events and Days of Observance
New Year’s Day
National Buffet Day
National Motivation and Inspiration Day
Science Fiction Day
National Personal Trainer Awareness Day
World Introvert Day
National Trivia Day
National Technology Day
National Winter Skin Relief Day
National Vision Board Day
National Cut Your Energy Costs Day
Human Trafficking Awareness Day
Clean Off Your Desk Day
National Sticker Day
Public Radio Broadcasting Day
Organize Your Home Day
Humanitarian Day
Korean American Day
National Hat Day
Get to Know Your Customers Day
National Bagel Day
National Thesaurus Day
Martin Luther King Jr. Day
National Hugging Day
National Pie Day
National Compliment Day
Chinese New Year
Opposite Day
National Puzzle Day
National Croissant Day
Community Manager Appreciation Day
Backwards Day
Trending Topics
Finances
Getting in shape
How to start exercising
Gym
Self-improvement
Nutrition
Diet
How to stick to resolutions
Capricorn, (Zodiac)
Trending Keywords for February
February
For many U.S. consumers, the big focus of February is the middle-of-the-month observance of Valentine’s Day, which sees a surge of interest in traditional gifts such as jewelry, flowers, and chocolate. However, the U.S. also observes National Black History Month and American Heart Month. You may also want to build content around holdover interests from January, such as “how to stick to resolutions” or “building willpower,” if those topics can be rationally related to your brand.
Month- or Week-Long Observances
African-American Cultural Heritage Month
American Heart Month
International Month of Black Women in The Arts
National Black History Month
National Time Management Month
National Weddings Month
National Women Inventors Month
North American Inclusion Month (NAIM)
International Networking Week
African Heritage & Health Week
Women’s Heart Week
American Association for The Advancement of Science Week
Freelance Writer Appreciation Week
Random Acts of Kindness Week
National Entrepreneurship Week
Events and Days of Observance
National Get Up Day
National Baked Alaska Day
Groundhog Day
National Missing Persons Day
World Wetlands Day
World Cancer Day
National Weatherperson’s Day
National Bubble Gum Day
National Girls and Women in Sports Day
National Homemade Soup Day
National Thank a Mail Carrier Day
Optimist Day
Super Bowl
National Send a Card to a Friend Day
National Boy Scouts Day
National Pizza Day
Safer Internet Day
Inventors Day
Self-Love Day
World Radio Day
Valentine’s Day
International Book Giving Day
Presidents Day
Mardi Gras
National Pancake Day
Random Acts of Kindness Day
National Battery Day
World Day of Social Justice
Love Your Pet Day
International Mother Language Day
National Wildlife Day
Digital Learning Day
National Floral Design Day
National Time Refund Day (February 29th – every four years)
Trending Topics
Dating apps
Marriage
How to plan a wedding
Being single
Oscars/Academy Awards (usual schedule)
Pisces, (Zodiac)
Trending Keywords for March
March
As winter finally begins to pass in the Northern Hemisphere (sooner for some than others), thoughts begin to turn to spring break for college students and gardening for some adults. The month of March gets its name from Mars, the Roman god of war. His sons, Romulus and Remus, are related in mythology to the founding of Rome and the Roman Empire.
Month- or Week-Long Observances
American Red Cross Month
National Women’s History Month
Social Work Month
Spiritual Wellness Month
Women’s History Month
Events and Days of Observance
National Peanut Butter Lover’s Day
Self-Injury Awareness Day
National Read Across America Day
World Teen Mental Wellness Day
World Wildlife Day
National Grammar Day
National Hug a G.I. Day
World Maths Day
World Book Day
National Dress in Blue Day
National Day of Unplugging
National Employee Appreciation Day
National Dentist’s Day
National Cereal Day
International Women’s Day
National Proofreading Day
National Barbie Day
Organize Your Home Office Day
Women & Girls HIV/AIDS Awareness Day
National Registered Dietitian Nutritionist Day
National 311 Day
National Girl Scout Day
National Working Moms Day
Popcorn Lover’s Day
National Plant a Flower Day
World Sleep Day
Potato Chip Day
Pi Day
Daylight Savings
National Everything You Think Is Wrong Day
National Napping Day
National Freedom of Information Day
Everything You Do Is Right Day
St. Patrick’s Day
National Corned Beef and Cabbage Day
Awkward Moments Day
National Let’s Laugh Day
International Day of Happiness
World Storytelling Day
World Poetry Day
World Water Day
National Puppy Day
Tolkien Reading Day
National Spinach Day
Purple Day
Earth Hour Day
National Mom and Pop Business Owners Day
National Vietnam Veterans Day
Transgender Day of Visibility
Trending Topics
Spring/vernal equinox (or first day of spring)
Spring break
Gardening/how to plan a garden
Aries, (Zodiac)
Easter
Bunny/bunnies
Trending Keywords for April
April
Known in the U.S. for shifting weather trends and temperatures as well as the first blooms in gardens, April is also a month heavy with symbolism. For both Eastern Orthodox and Roman Catholic/Protestant denominations, Good Friday and Easter typically occur during this month. (Note that the Muslim commemoration of Ramadan, a month-long period of prayer and fasting, occurs during April for 2021 and 2022; however, Ramadan is actually based on the Islamic calendar and as such the beginning date varies widely in the Western calendar. If you’re planning any related content, be sure to check with authoritative Islamic sources before finalizing your content calendar.)
Month- or Week-Long Observances
Celebrate Diversity Month
National Poetry Month
Stress Awareness Month
Events and Days of Observance
April Fools Day
Take Down Tobacco Day of Action
National Walking Day
National Ferret Day
World Autism Awareness Day
Easter (possibly)
Find a Rainbow Day
National Film Score Day
Hug a Newsperson Day
National School Librarian Day
National Read a Road Map Day
National Flash Drive Day
First Contact Day
Gold Star Spouses Day
World Health Day
National Siblings Day
National Cheese Fondue Day
Encourage a Young Writer Day
National Pet Day
National Only Child Day
International Day of Human Space Flight
Academy Awards
Look Up at the Sky Day
National Tax Day
Get to Know Your Customers Day
National High-Five Day
National Titanic Remembrance Day
National Stress Awareness Day
Wear Your Pajamas to Work Day
National Ellis Island Family History Day
National Columnists’ Day
Haiku Poetry Day
National Oklahoma City Bombing Commemoration Day
National Look-Alike Day
National Administrative Professionals Day
Earth Day
Take Our Daughters & Sons to Work Day
National Picnic Day
World Malaria Day
Denim Day
International Dance Day
National DNA Day
National Honesty Day
International Jazz Day
National Adopt a Shelter Pet Day
Arbor Day
Trending Topics
Easter
learn about poetry
Taurus, (Zodiac)
Oscars/Academy Awards (recently held)
planting flowers
Trending Keywords for May
May
Spring begins to give way to summer weather in May, turning the thoughts of many individuals in the U.S. to warm, sunny vacations on a beach somewhere. Parents may also still be searching for camps and other activities for the kids who are out of school, which typically ends anywhere from the last week of May to the first week of June in the U.S.
Month- or Week-Long Observances
Asian American Month
Lupus Awareness Month
Family Wellness Month
National Barbecue Month
Ramadan
Events and Days of Observance
National Loyalty Day
International Workers Day
May Day
National Play Outside Day
National Life Insurance Day
National Infertility Survival Day
National Paranormal Day
World Press Freedom Day
Star Wars Day
National Weather Observers Day
National Teacher Appreciation Day/Thank a Teacher Day
International Firefighters Day
Cinco de Mayo
World Asthma Day
National Nurses Day
National Beverage Day
National Day of Reason
World Password Day
Europe Day
National Military Spouse Appreciation Day
Mother’s Day
National Eat What You Want Day
National Twilight Zone Day
World Lupus Day
National Limerick Day
National Receptionist Day
National Fibromyalgia Awareness Day
Peace Officers Memorial Day
International Day of Families
National Chocolate Chip Day
Love a Tree Day
Day Against Homophobia & Transphobia
Endangered Species Day
National Scavenger Hunt Day
National Missing Children’s Day
Hamburger Day
Heat Awareness Day
National Creativity Day
World Multiple Sclerosis Day
World No-Tobacco Day
National Smile Day
Memorial Day
Trending Topics
Kentucky Derby
Women’s health
Graduation gifts
How to find a job
Plan summer vacation
Gemini, (Zodiac)
Cookout
BBQ
Trending Keywords for June
June
While summer officially begins late in the month, most school-age children will already be well into their summer vacations. That means busy working parents will need to find suitable and age-appropriate ways to keep them occupied during the day. Families may also be planning vacations or shorter weekend trips.
Month or Week-Long Observances
LGBTQ Pride Month
Men’s Health Education and Awareness Month
Events and Days of Observance
World Reef Awareness Day
National Go Barefoot Day
National First Ladies Day
National Clean Beauty Day
National Hug Your Cat Day
National Donut Day
National Bubbly Day
World Environment Day
Higher Education Day
National Cancer Survivors Day
World Oceans Day
Best Friends Day
Call Your Doctor Day
National Donald Duck Day
National Herbs and Spices Day
Make Life Beautiful Day
National Corn on the Cob Day
National Red Rose Day
National Loving Day
National Children’s Day
National Flag Day
World Blood Donor Day
World Refugee Day
First Day of Summer
Father’s Day
National Selfie Day
World Music Day
International Yoga Day
National Columnists’ Day
National Sunglasses Day
National PTSD Awareness Day
Social Media Day
National Meteor Watch Day
Trending Topics
Summer solstice (in Northern Hemisphere)
National parks
Last-minute vacations
Cancer, (Zodiac)
Trending Keywords for July
July
The second half of the calendar year begins in July, the seventh month, named to honor Julius Caesar by the Roman Senate. Parents who are early planners may be looking at back-to-school related topics, but for the most part, consumers will have their minds firmly on warm-weather and vacation-related activities.
Month- or Week-Long Observances
Group B Strep Awareness Month
National Hot Dog Month
National Grilling Month
National Ice Cream Month
Events and Days of Observance
National Postal Worker Day
National Creative Ice Cream Flavors Day
National Anisette Day
World UFO Day
National Fried Clam Day
Independence Day (aka the Fourth of July in the U.S.)
World Chocolate Day
National Workaholics Day
National Bikini Day
National Sugar Cookie Day
National Kitten Day
Cheer Up the Lonely Day
Malala Day
National Simplicity Day
Paper Bag Day
Eat Your Jello Day
Give Something Away Day
Get to Know Your Customers Day
World Emoji Day
National Intern Day
Nelson Mandela International Day
International Day of Friendship
National Avocado Day
Trending Topics
How to stay cool
How to make homemade ice cream
Bastille Day (France)
Leo, (Zodiac)
Learn to swim
Water safety
Trending Keywords for August
August
The eighth month in both the Gregorian and Julian calendars, August is a bit of a transition month, much the same as May is. Families and individuals alike are looking to grab the last bit of summer fun before school resumes in September. However, in some locations in the U.S., elementary and high schools may resume much earlier. Check your local school calendars to be sure so that you can schedule related content early enough to catch prospects.
Month or Week-Long Observances
American Adventures Month
Children’s Eye Health and Safety Month
American Artists Appreciation Month
Black Business Month
National Immunization Awareness Month
Psoriasis Awareness Month
National Goat Cheese Month
Events and Days of Observance
International Mahjong Day
National Girlfriends Day
National Friendship Day
National Sisters Day
Planner Day
American Family Day
National Coloring Book Day
National Night Out Day
National Watermelon Day
National Coast Guard Day
International Cat Day
National Book Lovers Day
National Sons and Daughters Day
International Youth Day
National Middle Child Day
National Prosecco Day
National V-J Day
World Elephant Day
International Lefthanders Day
National Relaxation Day
National Tell a Joke Day
World Photo Day
World Humanitarian Day
National Lemonade Day
National Dog Day
National Grief Awareness Day
National Beach Day
National Women’s Equality Day
National Trail Mix Day
Trending Topics
Back to school
Virgo, (Zodiac)
Trending Keywords for September
September
One topic that trends every September in the U.S. is that of the September 11 terror attacks. That’s especially true in 2021, which will mark the 20th anniversary of the event. In addition, parents and school-aged children will be interested in anything that makes the return to class easier and more successful.
Month- or Week-Long Observances
Childhood Cancer Awareness Month (UK)
Ovarian Cancer Awareness Month
National Suicide Prevention Month
Leukemia and Lymphoma Awareness Month
National Hispanic Heritage Month
Food Safety Education Month
Pain Awareness Month
National Yoga Month
Events and Days of Observance
International Day of Charity
US Bowling League Day
National Food Bank Day
National Chianti Day
National Wildlife Day
Labor Day
Read a Book Day
National Neither Snow Nor Rain Day
International Literacy Day
National Teddy Bear Day
National School Picture Day
National TV Dinner Day
Stand Up To Cancer Day
National Day of Service and Remembrance
National Day of Encouragement
National Pet Memorial Day
National Video Games Day
National Grandparents Day
Live Creative Day
National Sober Day
Online Learning Day
Greenpeace Day
National Neonatal Nurses Day
Mayflower Day
National POW/MIA Recognition Day
Talk Like a Pirate Day
International Day of Peace
Miniature Golf Day
Civic Day of Hacking
World Alzheimer’s Day
Car-Free Day
Hobbit Day
First Day of Fall
European Day of Languages
World Tourism Day
World Rabies Day
National Good Neighbor Day
International Coffee Day
National Women’s Health and Fitness Day
International Podcast Day
National Family Day
National Love People Day
Trending Topics
9/11
Back to school
Calendars
Productivity tips
Homework advice/help with homework
Autumn equinox
Libra, (Zodiac)
Trending Keywords for October
October
October gets its name from its former position in the old calendar of Romulus as the eighth month (as a Greek and Latin root, octo- means “eight”). It’s the first full month of autumn, and thoughts naturally turn to cool-weather and harvest-related activities. It’s also the month of Halloween; consequently, spooky topics like ghosts, haunted houses, and paranormal investigations may also trend.
Month- or Week-Long Observances
Breast Cancer Awareness Month
Health Literacy Month
World Menopause Month
Vegetarian Awareness Month
Domestic Violence Awareness Month
Global Diversity Awareness Month
National Bullying Prevention Awareness Month
National Cyber Security Awareness Month
Events and Days of Observance
National Hair Day
Fire Pup Day
National Black Dog Day
World Smile Day
National Custodial Worker’s Recognition Day
International Day of Older Persons
World Vegetarian Day
Day of Nonviolence
National Techies Day
World Animal Day
National Taco Day
National Vodka Day
National Child Health Day
World Habitat Day
World Teachers Day
World Mental Health Day
International Day of the Girl
National Train Your Brain Day
World Sight Day
National Dessert Day
Global Handwashing Day
Get to Know Your Customers Day
National Boss’s Day
World Food Day
Black Poetry Day
National No Beard Day
National LGBTQ Center Awareness Day
National Clean Your Virtual Desktop Day
Eradication of Poverty Day
Reptile Awareness Day
United Nations Day
Greasy Foods Day
National First Responders Day
National Chocolate Day
World Stroke Day
National Candy Corn Day
National Publicist Day
National Speak Up for Service Day
Halloween
Trending Topics
Scorpio, (Zodiac)
Harvest/fall festival
Pumpkin patch
Hayrides
Pumpkin spice latte
Ghost tours
Trending Keywords for November
November
Formerly the ninth month of the old calendar of Romulus, November gets its name from the Latin root word novem, for “nine.” It’s a month that historically sees quite a bit of meteor activity, including the Andromedids, the Leonids, and the Southern Taurids, among other recurring meteor showers. On occasion, the Jewish holiday of Hanukkah may begin during the last days of November.
Month- or Week-Long Observances
Academic Writing Month
Annual Family Reunion Planning Month
Movember
Novel Writing Month
Epilepsy Awareness Month
Men’s Health Awareness Month
World Kindness Week
Childrens’ Book Week
Random Acts of Kindness Week
National Global Entrepreneurship Week
Events and Days of Observance
Dia de los Muertos (Day of the Dead)
World Vegan Day
National Authors Day
National Sandwich Day
National Love Your Red Hair Day
International Stress Awareness Day
National Candy Day
Daylight Saving Time Ends
Marine Corps Birthday
National Cappuccino Day
STEM Day
Veterans Day
World Kindness Day
National Pickle Day
World Diabetes Day
National Philanthropy Day
Clean Out Your Refrigerator Day
America Recycles Day
International Day for Tolerance
National Entrepreneurs Day
Great American Smokeout
International Students Day
International Men’s Day
Women’s Entrepreneurship Day
World Day of Remembrance for Road Traffic Victims
World Hello Day
National Espresso Day
Thanksgiving Day
Black Friday
National Cake Day
National Play Day With Dad
National Native American Heritage Day
National Day of Listening
Small Business Saturday
Cyber Monday
Electronic Greetings Day
Computer Security Day
Stay Home Because You’re Well Day
Giving Tuesday/National Day of Giving
Trending Topics
NaNoWriMo (shorthand name for National Novel Writing Month)
How to cook a turkey
Holiday parades
Sagittarius, (Zodiac)
Trending Keywords for December
December
The last month of the calendar year is also one of the busiest for most consumers in the U.S. With several religious and cultural holidays and observances, many of them also gift-giving occasions, you’ll find several opportunities to tie in seasonally trending keywords to your content strategy.
Month- or Week-Long Observances
National Pear Month
No Gender December
AIDS Awareness Month
Hanukkah
Human Rights Week
Kwanzaa
Events and Days of Observance
National Pie Day
National Eat a Red Apple Day
Day With(out) Art Day
Rosa Parks Day
World AIDS Day
Persons with Disabilities Day
National Roof Over Your Head Day
National Cookie Day
National Dice Day
International Ninja Day
St. Nicholas Day
Pearl Harbor Remembrance Day
World Soil Day
Pretend to Be a Time Traveler Day
National Pastry Day
Christmas Card Day
Dewey Decimal System Day
Human Rights Day
Nobel Prize Day
International Mountain Day
Crossword Puzzle Day
Poinsettia Day
National Cocoa Day
Bill of Rights Day
National Maple Syrup Day
National Twin Day
National Hard Candy Day
National Sangria Day
Winter Solstice
Yule
Festivus
Christmas Day
Holy Innocents Day
Bacon Day
No Interruptions Day
New Year’s Eve
Trending Topics
Snow forecast
Ski resorts
How to host a holiday party
Gift guide (or buyers guide, alone or with product type/name)
Capricorn, (Zodiac)
Winter solstice
Yule
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