Google Announces Multi-Year Plans to Limit Ad Tracking for Android Users.

Google Announces Multi-Year Plans to Limit Ad Tracking for Android Users

Apple has already reduced the tracking of iPhone users, but now Google is taking steps to limit the tracking of Android users, too. While the company is planning to continue to use tracking technology in Android phones for at least two years, it has said that it will remove it by 2023. As a result, many mobile phone makers are concerned about what this will mean for them and their users.

In order to implement these changes, Google will launch a beta later this year. Developers are invited to view the initial offerings and provide feedback. Previously, Google had promised to eliminate tracking on its Chrome browser by 2023, but the move came after rivals filed complaints with competition authorities. Since Apple's ruling, software makers have had to get permission from users before using tracking techniques in multiple apps.

Google Multi-Year Plans to Limit Ad Tracking for Android Users

The beta version will be available to developers by the end of the year, and it will be free to use. However, Google is seeking feedback from developers to identify how the new privacy sandbox can protect users. The new sandbox will make it easier for developers to implement privacy features. In addition to limiting tracking, AdID will also improve security and privacy. The privacy sandbox will be available for Android 13 in the coming months.

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