5 Performance Marketing Trends to Watch in 2022

5 Performance Marketing Trends to Watch in 2022

5 Performance Marketing Trends to Watch in 2022

If you're considering performance marketing in the coming year, here are 5 trends to watch. While there are many performance marketing strategies to consider, some of the fastest-growing ones are influencer marketing, podcast advertising, privacy-centric lead nurturing, and podcast ads. While implementing these strategies will take time, they will have a profound impact on your business. Here are five trends to watch in 2022.

* Social commerce. This is a trend that will continue to grow in the next few years, as brands strive to shorten the gap between discovery and conversion. This is not limited to big brands. Clean skincare brand Plant Mother saw a 1280% increase in revenue and referral traffic after launching their Instagram store. This type of marketing strategy is not just for the big boys, however. It's a growing trend for smaller companies, too.

Top Performance Marketing Trends to Watch

* Data segmentation. As more businesses adopt micro-analysis, customer journey analytics, and buying intent attributes, more marketers are using data segmentation to create better personalized marketing campaigns. Using data segmentation to create better targeting can help marketers understand their customers better. For example, a hotel chain can use a custom audience to optimize their ad campaigns. A boutique hotel chain can target smaller-scale businesses by creating targeted advertising based on customer behavior and preferences.

* Social commerce. In 2021, retailers began experimenting with social commerce. Increasing use of social networks gives brands an additional channel to reach their customers. The success of these new tactics is not limited to big brands. A clean skincare brand, Plant Mother, saw a 100% increase in revenue after launching an Instagram shop. It also experienced a twelve-fold increase in referral traffic from its Instagram store. It is possible that social commerce will become a more common practice for marketers in the coming year.

Best Performance Marketing Trends to Watch

AI: AI is becoming increasingly popular in all areas of marketing. It is already being used by influencers to track the behavior of their followers. Artificial intelligence is being used to create brands that are more empathic towards their customers. While it is still early, it's already proven to be effective for brands that want to create a positive impact on the environment. The use of social media for performance marketing will continue to grow in the coming years, as will the use of data-driven campaigns.

While most marketers have embraced the concept of personalization in the past decade, the trend to stop personalizing marketing campaigns isn't necessarily the best. Most companies will abandon this practice within the next three to four years. Nevertheless, personalization is still one of the most effective performance marketing trends. While it's important to respect your customers' privacy, you should also protect your customers' information. Taking the time to protect your customers' privacy is a vital part of your success in 2022.

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