The right digital marketing service will be different depending on your business needs and the nature of your market. For instance, a small startup will not have the same needs as a large enterprise, and vice versa. Some agencies specialize in smaller businesses, while others focus on mid-size companies and B2B organizations. Also, some agencies require clients to meet certain criteria, including annual revenue, monthly marketing budget, and website analysis. It is important to understand how your target market affects your choice of service provider.