Bannered 'BMW First, there are three levels which provide different groups of services.
For €4.90 a month, customers can get a regular health check on their car, a 20pc discount on servicing, and change of wiper blades and light bulbs.
For €14.90 a month, they get a monthly mini-valet, a top up of fluids and lubricants, and exterior car wash, and also a fuel discount at Circle K forecourts.
The top level, called '2 in 1 Plus', costs €16,90 and includes the full list of services.
BMW Ireland says 500 customers have already signed up.
