Google’s Blogger is a free content management system and easy to use even if you have a limited knowledge of coding. Most of the bloggers initially start using the Blogger and then migrate to WordPress due to various reasons like limited official templates, limited opportunities for SEO activities, less plugins, etc. However, there are pros and cons of each and every web publishing tools and users will switch where they are comfortable to use.
Here are 8 top tips to optimize your blogs on Blogger:
1. Format post URL link: Permalink plays a great role in search engine ranking of your post. There are few rules which bloggers needs to follow while creating the Permalinks.
- Restrict the number of characters to 50
- Delete the linking words from the permalink (Ex: A, The, An, And, Of, etc.)
Blogger allows the user to update the permalink while publishing the post. The users’ needs to simply delete the linking words from the URL. Also, it would be great to use some keywords from the title instead of leaving the entire title in the URL.
2. Maintain Keyword Density: Keyword density plays an important role in acquiring the better ranking. Also, it is important to keep in mind that stuffing keywords will lead to over optimization. However, it is recommended to have 2% of keyword density in each post will get a decent ranking on the search engines.
3. Use the proper labels and related posts: Adding relevant labels in the blog post will get the genuine visitors. However, if the users find the article is not relevant as per the keywords targeted may leave the website in a short period. This will increase the bounce rate of the website and will also negatively impact the website ranking. Using the inappropriate labels will show the irrelevant posts on the blogs and this will lead to losing the visitors in a short time.
4. Format Post Title: It is always suggested to use the most appropriate post title for each and every posts will get more traffic towards the post. Also, having a short and clear post title attracts more visitors towards the post as search engine will not trinket the URLs while showing on the search results.
5. Format the images for SEO: Use the images with low weight to help the post load quickly when user clicks on the link. Because users will leave the website if it takes long time to load the content. Also, adding Alt tag will help the search engine crawlers to crawl the images and index them easily. Here’s the screenshots on adding Alt text in blogger.
6. Use meta tags: Meta tags will generate the HTML tags that will help the search engine crawlers to identify the title, description and other details of the post. Having a great meta tag for each blog post will attract the huge number of visitors towards the post in a short time.
7. No-Follow links: No-follow is an HTML attribute helps the search engine crawlers to identify the external URLs and pass the signals as to not follow the link. This will help getting negative impact on the search engine results in a long run. Also, it suggested to add no-follow attributes for all the external links to stop crediting the search engine advantages.
8. Format Comment section: It is suggested to have a comment section having a no-follow attribute to avoid spammy comments. Also, it is recommended to add the post keywords while replying to the comments will increase the keyword density.
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